Friday, August 3, 2007

Fucking In The Real World


Here's Media & Society:

Fox, CBS Reject Trojan Condom-Promotion Commercial
Fox and CBS recently rejected a television commercial for Trojan condoms, the New York Times reports. According to the Times, the commercial, which premiered Monday night, features women at a bar surrounded by pigs. When one pig goes to the restroom and returns with a condom purchased at a vending machine, he is transformed into an attractive man. The end of the commercial carries the message: "Evolve: Use a condom every time."

Fox in a letter to Trojan said it rejected the ad because contraceptive "advertising must stress health-related uses rather than the prevention of pregnancy." CBS in a rejection wrote that the ad was not "appropriate" for the network "even with late-night only restrictions."

Both networks accepted Trojan's previous campaign, which promoted condom use because of the possibility that a partner could be HIV-positive. The Times cites a 2001 report about condom advertising from the Kaiser Family Foundation that found some "networks draw a strong line between messages about disease prevention -- which may be allowed -- and those about pregnancy prevention, which may be considered controversial for religious and moral reasons."

The ad will run on ABC, NBC and nine cable stations, including MTV, Comedy Central and Cartoon Network's Adult Swim. In addition, print ads will appear in 11 magazines, including Cosmopolitan and Glamour, and on seven Web sites. All of the ads highlight a Web site trojanevolve.com, the Times reports.

Jim Daniels, vice president for marketing at Trojan, said the ad is more expensive than any previous campaigns, but he declined to give a specific amount. Daniels said the company's goal is to "dramatically increase" condom use in the U.S. "The 'Evolve' ad does a nice job of being humorous, but it's also a serious call to action," Daniels said, adding, "The pigs are a symbol of irresponsible sexual behavior and are juxtaposed with the condom as a responsible symbol of respect for oneself and one's partner"

For some reason, this distasteful example of blatant and irresponsible hypocrisy got me to thinking about porno flicks. Really.

If you're going to watch bad XXX-rated movies, I think you better have patience, an open mind, a strong gag reflex, a healthy sense of skepticism, and a bulletproof ego. If you don’t, it’s going to be very, very depressing. Unless you own a Schwarzenneger-type body, a gargantuan cock, and the sexual stamina of the Energizer Bunny, it's impossible to compete with the guys "acting" in them. Your feeble erotic dreams are a fly crashing into the hard Windshield of Reality. Sorry, no pizza delivery gal wearing high heels and tits bigger than her head is showing up at your front door anytime soon.

In short, pornographic film actors are usually lousy role models. But, to be fair, there's one thing that they do correctly that their counterparts in the "legitimate" movie industry doesn't do.

They use condoms.

In the vulgar and brainless world of pornography (that never pretends even for a minute to be realistic), the majority of the guys fucking are using condoms. Yes, I know there a few that advertise "bareback" sex, but in those films the actors are extensively tested for STDs and HIV beforehand, and then are required to sign legal documents absolving the producers of liability. In mainstream television shows and movies, you'll see celebrities having fake sex most of the time, but condoms simply don't exist.

But it's O.K. for Jack Bauer to torture people in front of your kids. (Hey, that dirty Muslim swine deserved it anyway.)

So, you tell me, who's being more irresponsible? Who's teling the bigger lie?



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