AAPPundit says: Yeah, they are making him the fake Chairman, but show me the money! This appears to be nothing more than a PR Scam, yes Mars, marketing 101. America has a history of PR scams with food products and African Americans. What's up? Are black folks not buying "Uncle Ben's products like they use too? Are the family members of the original “Uncle Ben" receiving his (long past due) Chairman's salary and royalties? Yeah I said it, money - $$$. If they (descendents) are not available, are nonprofit HBCU's, or inner city boys and girls clubs getting any $$$. This is pure bogus to us. A fake Chairman of the Board. Soon they will be placing Kentucky Fried Chicken, Col. Sanders in Black Face" Read more about the new Uncle Ben in the New York Times article titled: A racially charged advertising character, who for decades has been relegated to a minor role in the marketing of the products that still carry his name, is taking center stage in a campaign that gives him a makeover — Madison Avenue style — by promoting him to chairman of the company. Newspaper ad and image of Uncle Ben in his office, Masterfoods USA |
Wednesday, April 4, 2007
Pimping Uncle Ben
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