Wednesday, April 4, 2007

Pimping Uncle Ben

AAPPundit says: Yeah, they are making him the fake Chairman, but show me the money!

This appears to be nothing more than a PR Scam, yes Mars, marketing 101.

America has a history of PR scams with food products and African Americans.

What's up? Are black folks not buying "Uncle Ben's products like they use too?

Are the family members of the original “Uncle Ben" receiving his (long past due) Chairman's salary and royalties? Yeah I said it, money - $$$. If they (descendents) are not available, are nonprofit HBCU's, or inner city boys and girls clubs getting any $$$.

This is pure bogus to us. A fake Chairman of the Board. Soon they will be placing Kentucky Fried Chicken, Col. Sanders in Black Face"

Read more about the new Uncle Ben in the New York Times article titled:

Uncle Ben, Board Chairman

A racially charged advertising character, who for decades has been relegated to a minor role in the marketing of the products that still carry his name, is taking center stage in a campaign that gives him a makeover — Madison Avenue style — by promoting him to chairman of the company.

Newspaper ad and image of Uncle Ben in his office, Masterfoods USA

A Web site for Uncle Ben’s,, offers a look at his executive office.

The character is Uncle Ben, the symbol for more than 60 years of the Uncle Ben’s line of rices and side dishes now sold by the food giant Mars. The challenges confronting Mars in reviving a character as racially fraught as Uncle Ben were evidenced in the reactions of experts to a redesigned Web site (, which went live this week. Read More>